Meeting your enrollment goals with effective digital marketing starts with great support from your vendor. Download our guide to getting the most out of your digital marketing partnership—7 Questions to Ask About Every Enrollment Marketing Proposal.

We’ll use what we learn about your strategic goals, target audiences, and unique context to develop a digital marketing strategy that uses the right messages on the right platforms to reach the right people.  

We’ll setup and implement digital marketing campaigns on the platforms best suited to engage with your target audiences. We’ll make sure your accounts meet legal and platform requirements, so that your ads aren’t interrupted. 

We’ll draw on our deep knowledge of the education space and your unique context and goals to create engaging ads and creative assets that compel your target audience to take a desired action. Every eight weeks, we will use what we’ve learned about your target audiences to refresh ad copy and creative assets.

We will create, test and optimize bilingual campaign landing pages. These landing pages will reflect your visual brand identity and will be hosted as a sub-domain of your website. We'll regularly conduct rapid split testing and optimization to increase conversions.

We will develop email copy and creative for drip email marketing campaigns to engage, nurture and inspire parent and guardian leads. These emails will deepen families’ understanding of your school, note any upcoming deadlines and will include a clear call to action. 

We will develop a text message marketing strategy and drip campaign, enabling parent/guardian leads to set up time to discuss enrollment at a convenient time for them. 

We will work with your team to develop a lead management plan that includes delineating roles and responsibilities for staff, expectations for engagement with leads, and staff training on messaging and using digital tools for family engagement. 

By analyzing search and website data, we’ll refine your campaigns' ad copy and creative to better reach your target audiences. We’ll develop a lead tracker that automatically updates with each lead conversion, and we’ll keep you up to date with real-time data dashboards, in-depth analysis and recommendations. During our bi-weekly meetings, we’ll report what’s working, provide updates on campaign activity and discuss enrollment progress across the network. 

Larson Communications provides enrollment marketing support to school networks and districts across the United States. Our services are affordable,  effective and fully tailored to each school partner's unique context, challenges and branding. In the last 18 months, our 12 school network/district partners generated the following results with our support:

New Students Enrolled

Parent/Guardian Leads

Return on Investment

Declining birth rates, demographic shifts and changing attitudes towards public education have all contributed to a noticeable decrease in enrollment. Many parents and guardians are seeking alternative educational options. 

School leaders need an effective digital marketing strategy that can help them stand out from the crowd and increase enrollment numbers in a cost-effective way. Our innovative enrollment marketing support is tailored specifically for high-quality education programs. 

Sources: lasist.com; wwno.org

"The Larson team is incredibly service and solutions oriented, always looking to add more value, to make a bigger impact, and to find ways to fill need areas. The team is responsive, professional, innovative, and smart… Finding a reliable, accountable, disciplined consultant team is not easy. When you find something that works, and works well, you hold on to them and hope that other allied partners can take advantage of their great work also."

Citizens of the World Los Angeles (CWC LA) is a network of high-performing public charter schools dedicated to creating an intimate learning environment for a diverse community of students. As the Covid-19 pandemic's effects on school was still emerging, CWC LA contacted Larson Communications to help them build an effective and efficient student enrollment marketing plan for this uncertain time. 

Our team of education and paid search and paid social media marketing experts developed a customized strategy to support CWC LA's enrollment efforts at seven campuses across Los Angeles. 

After conducting messaging workshops with the network's leadership team, Larson Communications presented a paid search and paid social media campaign strategy designed to elevate CWC LA's unique brand differentiators. We designed and built customized campaign landing pages for each campus; wrote and designed engaging drip email and SMS text message campaigns; created marketing automations to communicate new leads to the appropriate school teams; and supported each campus through lead nurturing trainings, regular meetings, and tools and resources, such as phone call scripts. 

Since launching in February 2021, Larson Communications has connected more than 2,500 families with CWC Los Angeles resulting in 600 families enrolling with the network. 

Nick Canfield

Citizens of the World Los Angeles

While there are many communications agencies that provide digital marketing support for various industries, Larson Communications specializes in supporting education organizations and school systems in executing effective paid search and paid social media campaigns to drive student enrollment. Our team of experienced communications professionals have a deep understanding of the education sector and possess a proven track record of developing and executing successful digital marketing campaigns that have boosted student enrollment for our education clients.

We believe that every child deserves equitable access to a great education, and this values-driven approach sets us apart. Our team is passionate about supporting school systems and organizations that are making a positive impact in the lives of children across the nation. We work closely with our clients to provide tailored creative solutions that support their unique goals and objectives. We build strong, long-lasting relationships with our clients and are committed to helping create a more equitable society where every child can realize their full potential through a great education.

With experience supporting large urban school districts and charter school networks across the country, we understand the unique challenges facing schools today. Our team has a proven track record of success, having helped our clients achieve a 10x return on investment of their marketing dollars in 2022. Last year, we connected more than 8,000 parents and guardians with our school partners, and helped raise brand awareness with over 2.5 million targeted enrollment ad impressions. Larson Communications can help your team reach its goals by leveraging the power of digital marketing.

Ready to take your school’s enrollment to the next level? We're looking for two high-quality school networks or districts to help achieve their  goals with our personalized, results-driven digital marketing services. Fill out our interest form now to get started.

Larson Communications

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